Key elements for building your skincare brand identity

by Verena
brand identity

Most skincare business owners have realized that branding is important to succeed in the industry. In the past, business owners bought locally or imported well-known brands and sold them in their stores, benefiting the brands more. Now, several brands have emerged like MELAO, which helps these businesses acquire their brand names and develop a brand identity. These are the first steps for branding and are necessary for every interested business. This post dives into the elements of building a skincare brand identity.

Brand identity building elements

Brand identity refers to elements that a business or company develops to help consumers know who they are and relate with it. It’s the easiest way to communicate with clients without approaching them. Defining these elements helps drive your brand, and people appreciate it more, considering it’s the first thing they see. They include;

1. Typography of your brand identity

This refers to the fonts you use to create the face of your brand. How you choose to write your brand name on the products dictates how people perceive it. Some fonts come out as too serious, while others seem playful or laid back. Some are edgy, and others are feminine and script-looking. Your target audience somehow determines the font you’ll use. Each font sends a different message from the other; hence, it is important to decide on the typography you’ll display.

2. Brand design

The brand design consists of several elements that make the brand identity. One is the logo which is the face of the company. Its shape or form determines the audience’s look or feel towards it. The shape should go hand in hand with the message you want to pass. Your website or online presence is another important element.

Let your brand identity be seen on your website. Buyers should understand what you are all about when they visit your online pages or receive emails from you. Before using your product, consumers judge it through the cover or packaging. Every business aims to develop unique and functional packaging, so make yours much better and attractive. It should catch the customers’ attention and still show who you are as a brand.

3. The color palette of your brand identity

Color is a powerful tool for branding. Various colors bring out different emotions, moods, thoughts, and reactions. Ensure the color you select matches what you want to portray to the people. For example, purple symbolizes royalty; blue has a cool vibe while green seems natural hence most organic-related brands use it.

4. Clear brand voice

The brand voice plays a huge role in communication and marketing the brand. Let your voice be unique and distinctive to allow you to stand out from the rest. It shows your personality, style choices, or phrases used on a regular basis. This is evident mainly on social media, where you can express yourself as a brand and people listen to the voice.

Final words

Your brand identity is necessary for your business to perform. It’s what represents you indirectly without interacting with consumers physically. Use the elements above to bring your idea to life. Develop each of them carefully based on the message or image you want to portray. Note that it is easy to misinterpret or dislike something by its packaging, so be keen not to put off customers when your product is of good quality.

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